Vince Barabba, Named To Market Research Council Hall of Fame

Vince Barabba is a member of the Ackoff Center Advisory Board. He is a former General Motors Executive and Market Insight Corporation Chairman.

New York City, NY, June 16, 2006 – Vince Barabba, former General Motor’s executive and current chairman and co-founder of Market Insight Corporation, today has been named to the Market Research Council Hall of Fame. Mr. Barabba was honored today with an award presented at a luncheon ceremony at the Yale Club in .  The Market Research Council Hall of Fame was established in 1977 to recognize outstanding members of the market research profession.  He was inducted to the Market Research Council Hall of Fame for his contributions in the field of market research and his leadership in major public and private enterprises that has led to significant societal and business contributions.
Mr. Barabba joins a distinguished list of past Hall of fame inductees including: George Gallup, Marion Harper, Jr., Arthur Nielsen, Jr., David Ogilvy, Frank Stanton and Daniel Yankelovich.  Coincidentally, Barabba and these six other professionals are the only individuals to have received both the Marketing Research Council Hall of Fame award, and the American Marketing Association’s Parlin Award, two of the highest recognitions in the industry.
In accepting the award, Vince Barabba said, “Although the market research profession has contributed greatly to the betterment of our society, changing societal and market conditions require us to take a hard look at what has worked in the past and determine whether it is still sufficient.  We must, as many of the previous recipients of this honor have done, create new and innovative research methods.  In doing so, we can continue to make contributions to a dynamically changing future that we, and all the consumers of our services are now facing.”
"The Market Research Council is delighted to welcome Vince Barabba to its Hall of Fame," said Ed Keller, President of the organization.  "His many contributions to the theory, practice and management of market research make him a highly deserving honoree.  He joins a list of giants in our field, and deservedly so."
About Vince Barabba
After retiring from GM as General Manager, responsible for overseeing Corporate Strategic Planning and the Business Decision Support Center, Barabba founded with Richard Smallwood the Market Insight Corporation.  Prior to working at GM he twice served as Director of the United States Bureau of the Census and is the only person to have been appointed to that position by presidents of different political parties. Between his government service and GM assignments he served as the Manager of Market Research for the Xerox Corporation and as the Director of Market Intelligence for Eastman Kodak.  As a founder of two companies – Decision Making Information (now WirthlinWorldWide, a part of Harris Interactive) and Market Insight Corporation – Mr. Barabba has leveraged his experience in collecting and delivering market information to build highly-prized marketing research businesses. 
Mr. Barabba is the author of two books, Surviving Transformation (2005 Oxford University Press) and Meeting of the Minds (1995 Harvard Business School Press).  He is also the co-author of Hearing the Voice of the Market (1991 Harvard Business School Press) and the 1980 Census: Policy Making Amid Turbulence (1983 Lexington Books).